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Walmart Cookshop powered by Eko
CLIENT: Walmart
ROLE: Showran, Directed & Produced full digital branded interactive “hands and pans” culinary series with 8 possible unique outcomes per episodes across 24 full episodes. Managed production team on set and worked with editors, supervising post production and input of all nodes into Eko Studio. Worked both on set in person during COVID adhering to COVID protocols and remotely through post production.
ABOUT: Multinational retail chain Walmart, and interactive storytelling platform Eko have partnered to create real-time shoppable episodes for a new recipe-driven series hosted on Walmart’s Cookshop. The shoppable online videos provide the brand’s viewers with a technology-forward solution for healthy and convenient eating.
Viewers are guided through the immersive video experience, choosing in real-time between options like “sweet or savory” and “Strawberry or Honey Pecan Cream Cheese,” based on their own preferences in order to ultimately create a personalized meal recipe. The shoppable video series also provides the option to purchase the associated products in the desired recipe as it is created, and consumers have the option to either subsequently pick up the purchased items in-store, or have them delivered to their own front door.
The custom, integrated experiences are viewable online and on mobile through Walmart Cookshop, an innovative video hub for cooking enthusiasts that brings choice to both grocery shopping and meal planning by providing convenient recipe ideas for customers.
Built on the Eko platform for shoppable and interactive video, the new series serves as an example of how shopping occasions are moving online and into the live-selling territory as companies increasingly utilize embedded virtual tools, interactive entertainment, and immersive experiences to mirror the best of the in-store retail and event occasions.